Five years ago, reported “the pink dollar” accounted for 14% of all disposable income in the U.S. The LGBTQ community is a prized demographic, and not just at this time of year. Unfortunately, it’s not yet available for this Pride month. As ESPN reported last month, the multiyear shoe deal guarantees the out gay Seattle Storm forward and activist her own signature sneaker. Puma also signed Breanna Stewart, the WNBA star and one of Sports Illustrated’s Sportspersons of the Year, as a spokesperson. Puma has two big names backing the brand this year: Out actress and model Cara Delevingne co-designed its 2021 Pride collection, featuring three types of footwear ranging from $30 to $100. Reebok has four available now on its website, with two more coming soon, ranging from $40 to $170, along with other Pride-themed apparel. Just to name a few: Adidas offers a Pride collection of four pairs of footwear starting at $70, with its top sneaker selling for $180.
And as usual, there is a lot of competition.
Nike also offers number of Pride-themed apparel, ranging from T-shirts to hoodies and shorts, just like its competition. Nike's 2021 Be True Infinity React Run 2.
